The Impact Of 3D Printed Visuals
3D printing is an enthralling form of manufacturing technology that allows for the layer by layer creation of various products from a wide variety of materials. This technology can be used to create prototypes of products, some fancy desk art, functional parts, or intricate visuals. In this article I want to highlight the power of unique visuals. These visuals can simply be some cool desk art or pieces, but they have so much potential.
Let's talk about the oil and gas industry, and how it could benefit from this technology. I mentioned that 3D printing can create unique visuals. By visuals, I mean manufactured products that can have a large variety of properties. Keep in mind, I'm not talking about a cool picture on a piece of paper, and I'm not talking about a computer image - I'm talking about a three dimensional object. Let's jump right in.
If you don't know this, there is a lot of money involved within the oil and gas industry. Just the operating costs of some wells cost well over 20 million dollars, and the returns are usually at least 3-4 times the expenditure. One interesting fact about the oil and gas industry as well as other industries is this: 100% of all wells are generated by sales. A location has to be 'sold' to big corporations or managers with the capital to spend. 100% of all sales are generated by marketing in one way or another. So... why aren't these companies investing more into marketing? That's exactly how 3D printing can help.
I'm sure there are various names for the engineers who find prospects (locations to drill), but I'm going to refer to them as sales representatives. Essentially, that's what they are. These sales representatives have to market their ideas for any business to be made. Let's talk about increasing the power of marketing efforts. Through 3D printing, physical visualizations can be created to aid sales representatives. A full color visualization of a landscape with pieces that can be removed and stacked can be developed through 3D printing. This concept allows for very intricately created pieces which can show that exact details of various prospects. Aside from that, in simple terms, visuals through 3D printing can look very clean, and very professional. These visuals can help present an idea to companies or managers, and that is exactly what marketing is. Presenting an idea in a professional manor is what drives sales. If a visual was enough to create only one sale, the revenue generated could be huge. Let me refer to my father's business. His company revolves around locating prospects for drilling, and presenting them to corporations with large amounts of capital. This company basically says 'Drill here,' and they work off a commission of around 3%. What's 3% of a 60-80 million dollar well? A lot. That's what it is. If a visual created through 3D printing helped assist this sale, that visual instantly made well over its expenses. A very large detailed visual MIGHT cost up to $10,000, but that number is pretty darn steep. Odds are, the expense will be less than that. A prospect fee given to my father's company will typically consist of around $250,000. Add that to the 3% commission of 60-80 million dollars. Money. That's all I have to say about that. What if a visual created through 3D printing generated that sale? What if it was just enough to lead to that sale? Well, the team marketing a prospect would be in business. 3D printing truly has the power to help marketing efforts within the oil and gas industry.
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